«For the usual highly motivated researcher the non confirmation of a cherished hypothesis is actively painful. As a biological and psychological animal, the experimenter is subject to laws of learning which lead him inevitably to associate this pain with the contiguous stimuli and events. These stimuli are apt to be experimental process itself, more vividly and directly than the «true» source of frustration, i.e…, the inadequate theory» (Campbell & Standley, 1966, p.3)

«If one´s dissertation p is <.05 it means joy. In one´s p is >.05 it means ruin, despair. God loves the .06 nearly as much as the .05″ (Rosenthal, 1994, p.224)

Welcome to the psychological science world!